Centraal Beheer Achmea is a Dutch insurance company which has got an hilarious advertising campaign. In this campaign, which originated in 1985, they used the slogan “Even Apeldoorn bellen”, this is Dutch for “Call Apeldoorn”. Apeldoorn refers to the city in The Netherlands where the headquarters of the company is located.
These commercials all have a situation in which people get in an awkward or dangerous but foremost hilarious position for the viewers in which you know something bad is going to happen. The expression on the peoples faces at that moment are priceless which usually is getting followed by the slogan coming into the picture.
Due to the situations that were seen in these commercials, a couple of them have been banned from television. Other commercials have won prices.
The agency that created these commercials since 1986 is Geudeker/Oerlemans which is now EURO RSCG. Here are a couple of them!
Monster Truck Birdie (2012)
Rio de Janeiro (2001)
Holiday Schotland (2011)
All the commercials can be seen on the website of Centraal Beheer Achmea www.fun.centraalbeheer.nl.
On the side note
During the 2010 World Champion Finale, 30.000 fans gathered in Rotterdam, The Netherlands to watch the game on the big screen. Just before the players enter the field the screen looks like it’s failing and eventually goes black. The crowd is booing and you can feel the dissapointment. Then after a couple of seconds the slogan of Centraak Beheer Achmea appears.
Creatieve directie: Erik Falke, Dennis Baars
Concept: Stef Jongenelen (copy), Yona Hümmels (art)
Account: Milo van der Meij, Axel van Weel
VFX: Joris Blomjous
Geluid: Sebastiaan Roestenburg, Joep Meijburg, The Ambassadors
RTV: Davine van Heese
Organisatie public viewing Rotterdam: Ronald Buijs, YBBP
Techniek: Leo van der Velde, JMR