LEGO are colorful, plastic bricks which you can use to build pretty much everything you like. This is a very popular game and to promote it some more, a couple of company’s have made an advertising campaign for LEGO. I would like to show you these campaigns.
Lego Advertisement Campaign by Blattner Brunner
Agency: Blattner Brunner, USA
Executive Creative Directors: Jay Giesen, Dave Kwasnick
Art Director: Derek Julin
Lego Advertisement Campaign by Saatchi & Saatchi
Build it. Lego
Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.
Lego Advertisement Campaign by Ogilvy
Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
More about LEGO on the website www.lego.com.