With a body of predominantly black and white typographic work, Jordan Metcalf favours a monochromatic visual style for the aesthetic and reductive qualities that result from working with a two tone palette.
I find black and white forced me to consider tone and contrast more…
I’ve played a lot with textural line-work in my typography, using thin, offset strokes to create texture and pattern or offset tapered strokes for shading. I’ve also played a lot with gradients and shading techniques to develop form and depth.
The Cape Town based designer has worked with Nike’s design studio in Portland amongst many other clients and also appeared in numerous publications such as Codex: A Journal of Typography, Computer Arts Projects and Advanced Photoshop.
To see more work, jordan-metcalf.com
Jordan can also be found on Twitter, @jordanmetcalf