Lean Identity

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Love this project by Karol Gadzala and Tom Nowak. Great use of typography and the concept behind it.

Lean is Cologne based digital agency specialized in CGI, Photomanipulations, 3D Modelling and Sound Engineering. Lean is working with an international clients, especially with automotive companies like Lamborghini, Seat and some more.

Identity of Lean is based on automotive populate stereotypes like aerodynamics, steel, and dynamic typography. The black represents the strong, also the silver gradient. Blends in type symbolizes the sound and flow of work, and the three swooshes are for aerodynamics. The typography is straight connotate to Ford, Lambo and early Lancia lettering.

Art direction and design: Karol Gadzala
3D and Creative direction: Tom Nowak

 

 

 

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