We all know that Snoop Dogg is a little bit eccentric, but this time his name is attached to something we can all appreciate for it’s diversity. The Snoop Dogg’s Rolling Words is a smokable song book, where each element is made out of hemp-related material. The cover, the binding and the internal lining are all made from hemp seed paper and the spine of the book is a match striking surface. Each page is a rolling paper with Snoop’s greatest songs and lyrics in non-toxic ink. The pages are perforated in such a way that they are easy to detach.
The book is created by San Francisco agency Pereira & O’Dell. This agency worked together with Snoop Dogg and Marcel D2 for the “Obrigado” song and video to debut Jawbone’s Jambox in Brazil when they came up with the idea for the Rolling Words. A limited edition is being discussed for online release. This year, 420 people who will go to the Coachella Valley Music & Arts Festival will get a chance to sample the rolling papers from posters placed at the festival.
Created by San Francisco agency Pereira & O’Dell.