What to do first when encountering Creative Block
Everyone who is a designer of some kind, has to deal with creative block sometime in their lifetime. I’m sure you’re one of those people too. Maybe you’ve learned how to deal with it, or maybe you haven’t.
There is so much to tell about how to handle creative block, but there is one very important part which I will concentrate on here. That is an article about how to create a good starting position for coming up with creative ideas so that hopefully you won’t get caught up in a creative block.
How your mind creates the idea
But to understand how that works, one must understand how ideas are created in your mind. If you create an idea, you combine certain elements in your brain and stitch them together. That forms your idea. Those ‘elements’ could be pieces of information you come across, your own knowledge, events you remember and basically anything within your brain. Every time I analyse how people get their ideas, I come to the conclusion that they’ve just combined certain elements or knowledge.
What I am trying to say is that you need those ‘elements’. These elements are in the form of knowledge gained from research to actually create an idea. Without a good understanding of your target group for example, you won’t be able to create something that fits with the groups needs and wants.
I would like to end this article with a great example by Derren Brown, where he demonstrates this process really well. He asks people to create a logo and slogan for a fictional brand, the results will amaze you. In the video the ‘elements’ enter the brain unconsciously, while we as designers try to get more information and knowledge intentionally.
So the lesson for you is to make sure you posses enough ‘elements’, to create awesome ideas or concepts. Stop living in your smartphone but take a look around and view the world like you have never done before, observe. But also make sure you do enough research, before heading into the phase where you try to create great concepts. There is a book called “just enough research” which explains to you what ‘enough’ is.
If you are interested in the subject of the subliminal mind, you might be interested in a book by Leonard Mlowdinow “Subliminal: How Your Unconscious Mind Rules Your Behaviour”.