Nordkyn is a cape in the northernmost point of Norway. This area has got it’s own branding which was made by Neue Design Studio. The motto that appears in the branding is “Where Nature Rules”, this connection with nature is reflected in the branding of Nordkyn.
Where Nature Rules – The logo of the Nordkyn branding changes depending on the weather conditions
The color of the logo changes with the temperature. Also the shape of the logo is determined by the wind direction. This is an exelent and unique way to make a branding dynamic!
The combination of the temperature and wind direction accounts for a lot of versions of the logo. In other printing material they can choose one of those various versions.
Also have a look at our article about Dynamic Branding: Dynamic Branding – The Same But Different