One of the things I find most inspiring is following the progress from sketch to end result and understanding the unique workflow a designer has.
Designer Pavel Emelyanov from Saint Petersburg, Russia, made this case to show a more detailed process of his logos creation. Saying it not includes preliminary brand analysis and brand concept, because this is separate complex work. But that it’s all about logos and about the steps that help to make them better.
Here are the steps he made and don’t forget to follow Pavel Emelyanov on Behance and to check out his stunning portfolio site!
1.Mind Map and Diagram stage
Mind map helps to collect basic associations received from brand analysis phase.
It also determines key ideas and opens not ordinary relationships between brand descriptive characteristics. It may be organized like a scheme
or just written in a list.
2. Sketches and Ideas stage
The next step is the place where ideas are born and then they transform in graphic.
Sketch by sketch you find the decision for design you made. It’s uninterrupted process that develops drawing skills and imagination.
Here is the sketches pack for one logo.
3. Logo in Progress stage
When the directions in logo development are defined it’s time for drawing in vector and work on details. Each new iteration makes a logo better until you’ll understand it’s ready. This rule is actual both for sign and letters.