Tribute to the words of Muhammad Ali by Yasiin Bey and Niels Shoe Meulman

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Louis Vuitton is known for employing familiar (and sometimes unusual) faces For their global projects. Individuals such as Zinédine Zidane, Angelina Jolie, Mikhail Gorbachev, Pelé, Mikhail Baryshnikov and Diego Maradona have all graced LV campaigns.

Their latest campaign is no exception and highlights memorable words spoken by boxing legend Muhammad Ali, assisted by heavyweight lyricist Yasiin Bey, Niels “Shoe” Meulman and Steam Films production house.

I’m a big fan of Shoe’s work, and this was a delight to see.

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